Get found. Sell direct. Stay protected.
For most small and mid-sized wineries, the website carries somewhere between half and two-thirds of their revenue. PDG makes sure yours gets found, keeps selling, and is cared for like the piece of critical equipment it is.
Sound familiar?
You didn't get into wine to become a webmaster. But somewhere along the way, your website became the thing that fills the tasting room, runs the club, and takes the orders...yet nobody's really keeping an eye on it.
The tasting room is quieter than it should be.
When someone twenty minutes away searches "winery near me," you're either in the map results or you're invisible. Most wineries have never checked which one they are.
Nobody actually owns the website.
Somebody built it years ago. Someone else hosts it. An update broke something once and nobody knew why. There's no record of what's been done, and no proof that any of it works.
The sales you can't see leaking.
Online orders, club signups, reservations...all riding on a checkout and a form that nobody watches until a customer calls you to say it's broken.
You're not imagining it!
When 541 winery professionals were asked what keeps them up at night, the answers weren't about barrels or bottling lines.
Source: InnoVint, 2026 State of Winery Health Report (n=541)
One path, four steps. Stop at any of them.
Working with PDG always starts the same way, and each step earns the next. Nothing is sold cold.
Free visibility call
20-30 minutes. We look at your site together, live, and point out one or two concrete gaps. If an audit isn't the right next step, we say so.
Paid audit
A written inspection of how your winery gets found, gets trusted, and sells direct...with findings you can verify yourself.
Remediation
Fix what the audit found, in the order you choose. Quoted from the findings, and the audit fee credits toward the work.
Care Plan
Ongoing hosting, security, proven backups, and a named person who answers. The partnership, month to month.
Start with the question you're actually asking
Four services, one written standard behind all of them. Start wherever your question is.
"Why don't people find us?"
The Visibility Audit
A written inspection of how your winery gets found, gets trusted, and sells direct...search, reviews, checkout, club signup, and more. Delivered as a dated Inspection Record with a prioritized roadmap. There are two sizes, and the fee credits toward fixing what is found.
"Who's taking care of our website?"
Care Plans
Isolated hosting, security, managed updates, backups that are restore-tested quarterly, and included advisory time...with a monthly report proving all of it. Three tiers, monthly cancellation, and no annual contracts.
"Can every customer actually use our site?"
Digital Accessibility Inspection
A manual, code-level review against WCAG 2.2 AA...the current standard for website accessibility. Real fixes in the code, not a corner widget, and a baseline that gets maintained instead of audited once.
"What are we really buying?"
Pre-Buy Digital Inspection
Independent digital due diligence for winery acquisitions...the website, wine club, customer data, and account ownership that standard diligence misses. Commissioned by buyers, brokers, and lenders.
Proof, not promises
You can’t see the difference between real isolated hosting and a $10 shared account, or between a tested backup and a hopeful one. So PDG publishes a written Standard of Care…and every engagement leaves dated records behind it.
If the work was done, there’s a document with a date on it that proves it. If there’s no document, it didn’t happen.
Every engagement leaves a paper trail
- Inspection Record — dated findings you can verify yourself
- Restore Test Certificates — proof the backups actually restore
- Monthly Care Reports — what was done, when, and why
About PDG in 30 seconds
PDG is Tom, a solo practice, on purpose. Forty years in corporate aviation taught him how to make invisible work visible, and how to prove it, in writing. He grew up on a Michigan dairy farm, lives in Sandwich, Illinois, and works with a deliberately small number of wineries across the Midwest in person and nationwide remotely.
When a client calls, they’re calling Tom. Not a ticket queue.
It's not a Service. It's a Partnership.
Start with a free visibility call. It's a 20-30-minute call, with absolutely no obligation. You'll leave with one or two things you can fix, whether you hire PDG or not.
Book the free call